{"product_id":"keragen-purple-shampoo-and-conditioner","title":"Keragen Purple Shampoo \u0026 Conditioner — Blonde \u0026 Silver Toning","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eKeep blonde, silver, gray, and highlighted hair looking cooler and fresher with \u003cstrong\u003eKeragen Purple Shampoo and Conditioner\u003c\/strong\u003e. This violet-pigmented haircare duo is designed to help neutralize unwanted yellow and brassy tones while keeping hair soft, smooth, and manageable.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe sulfate-free formula fits easily into a Keragen haircare routine and is ideal for maintaining blonde and highlighted hair between salon color appointments.\u003c\/p\u003e\n\u003ch2\u003eWhy Use Purple Shampoo and Conditioner?\u003c\/h2\u003e\n\u003cp\u003eBlonde and lightened hair can gradually develop warm yellow or brassy tones. A purple shampoo and conditioner helps counteract those unwanted tones with violet pigments.\u003c\/p\u003e\n\u003cp\u003eKeragen Purple Shampoo and Conditioner is designed to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralize unwanted yellow tones\u003c\/li\u003e\n\u003cli\u003eReduce the appearance of brassiness\u003c\/li\u003e\n\u003cli\u003eRefresh blonde and highlighted hair\u003c\/li\u003e\n\u003cli\u003eHelp maintain cooler-looking tones\u003c\/li\u003e\n\u003cli\u003eCondition hair between color appointments\u003c\/li\u003e\n\u003cli\u003eSupport softer and more manageable hair\u003c\/li\u003e\n\u003cli\u003eComplement a Keragen smoothing and keratin haircare routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eViolet Pigments for Brassy Hair\u003c\/h2\u003e\n\u003cp\u003eThe key feature of this \u003cstrong\u003epurple shampoo and conditioner\u003c\/strong\u003e is its violet pigmentation.\u003c\/p\u003e\n\u003cp\u003ePurple and yellow sit opposite each other on the color wheel. Violet pigments can therefore help visually counteract yellow warmth in blonde and lightened hair.\u003c\/p\u003e\n\u003cp\u003eThis makes purple haircare especially useful when blonde, gray, silver, or highlighted hair starts looking warmer than desired.\u003c\/p\u003e\n\u003ch2\u003eKeratin and Collagen Haircare\u003c\/h2\u003e\n\u003cp\u003eAlong with violet toning, the formula includes \u003cstrong\u003ekeratin and collagen\u003c\/strong\u003e to support the feel and manageability of the hair.\u003c\/p\u003e\n\u003ch3\u003eKeratin\u003c\/h3\u003e\n\u003cp\u003eKeratin is commonly used in smoothing haircare to help hair feel softer and more manageable.\u003c\/p\u003e\n\u003ch3\u003eCollagen\u003c\/h3\u003e\n\u003cp\u003eCollagen complements the formula and helps support a smoother-feeling hair finish.\u003c\/p\u003e\n\u003cp\u003eTogether, these ingredients make the duo useful for maintaining the appearance and feel of lightened hair between salon visits.\u003c\/p\u003e\n\u003ch2\u003ePurple Shampoo for Blonde and Highlighted Hair\u003c\/h2\u003e\n\u003cp\u003eIf your blonde hair starts looking yellow or your highlights lose their cool appearance, purple shampoo can become an important part of your weekly routine.\u003c\/p\u003e\n\u003cp\u003eKeragen Purple Shampoo is suitable for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlonde hair\u003c\/li\u003e\n\u003cli\u003eBleached hair\u003c\/li\u003e\n\u003cli\u003eHighlighted hair\u003c\/li\u003e\n\u003cli\u003eSilver hair\u003c\/li\u003e\n\u003cli\u003eGray hair\u003c\/li\u003e\n\u003cli\u003eLightened hair\u003c\/li\u003e\n\u003cli\u003eCool-toned blonde hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt works best as a \u003cstrong\u003etoning maintenance product\u003c\/strong\u003e, rather than something that replaces your regular shampoo at every wash.\u003c\/p\u003e\n\u003ch2\u003ePurple Conditioner for Extra Toning\u003c\/h2\u003e\n\u003cp\u003eThe matching purple conditioner adds another step of toning and conditioning to your routine.\u003c\/p\u003e\n\u003cp\u003eFor stronger tone maintenance, leave the conditioner on for a few extra minutes before rinsing. This gives the violet pigments more time to work on unwanted warmth.\u003c\/p\u003e\n\u003cp\u003eAvoid leaving toning products on longer than recommended. Overuse can make very light hair appear temporarily more violet or ashy.\u003c\/p\u003e\n\u003ch2\u003eSulfate-Free Purple Haircare\u003c\/h2\u003e\n\u003cp\u003eKeragen Purple Shampoo and Conditioner is \u003cstrong\u003esulfate-free\u003c\/strong\u003e, making it a suitable option for people who already use Keragen smoothing or keratin treatments.\u003c\/p\u003e\n\u003cp\u003eA sulfate-free routine can also be useful for maintaining color-treated hair without relying on a harsh cleansing routine.\u003c\/p\u003e\n\u003ch2\u003eHow to Use Keragen Purple Shampoo and Conditioner\u003c\/h2\u003e\n\u003ch3\u003eStep 1: Wet Your Hair\u003c\/h3\u003e\n\u003cp\u003eThoroughly wet your hair before applying the purple shampoo.\u003c\/p\u003e\n\u003ch3\u003eStep 2: Apply Purple Shampoo\u003c\/h3\u003e\n\u003cp\u003eApply the shampoo through the scalp and hair. Massage gently and work through the lengths.\u003c\/p\u003e\n\u003ch3\u003eStep 3: Rinse Thoroughly\u003c\/h3\u003e\n\u003cp\u003eRinse the shampoo completely.\u003c\/p\u003e\n\u003ch3\u003eStep 4: Apply Purple Conditioner\u003c\/h3\u003e\n\u003cp\u003eApply the matching purple conditioner, focusing on the mid-lengths and ends.\u003c\/p\u003e\n\u003ch3\u003eStep 5: Leave on for a Few Minutes\u003c\/h3\u003e\n\u003cp\u003eLeave the conditioner on for a few extra minutes when you want stronger tone maintenance.\u003c\/p\u003e\n\u003ch3\u003eStep 6: Rinse\u003c\/h3\u003e\n\u003cp\u003eRinse thoroughly and style as usual.\u003c\/p\u003e\n\u003cp\u003eFor regular maintenance, use the purple shampoo and conditioner \u003cstrong\u003eonce or twice a week\u003c\/strong\u003e instead of your normal shampoo and conditioner.\u003c\/p\u003e\n\u003ch2\u003eHow Often Should You Use Purple Shampoo?\u003c\/h2\u003e\n\u003cp\u003eFor most blonde, silver, gray, and highlighted hair, \u003cstrong\u003eonce or twice a week\u003c\/strong\u003e is a practical starting point.\u003c\/p\u003e\n\u003cp\u003eYour ideal frequency depends on how quickly your hair becomes warm or brassy.\u003c\/p\u003e\n\u003cp\u003eIf your hair is already very cool-toned, you may need less frequent use. If unwanted yellow tones return quickly, a consistent weekly toning routine can help maintain your preferred appearance.\u003c\/p\u003e\n\u003ch2\u003ePurple Shampoo vs. Regular Shampoo\u003c\/h2\u003e\n\u003cp\u003eRegular shampoo focuses mainly on cleansing the scalp and hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePurple shampoo\u003c\/strong\u003e adds a toning function by depositing violet pigments that help counteract yellow warmth.\u003c\/p\u003e\n\u003cp\u003eThat makes Keragen Purple Shampoo and Conditioner useful alongside your regular haircare routine rather than necessarily replacing it for every wash.\u003c\/p\u003e\n\u003ch2\u003eWho Should Use Purple Shampoo and Conditioner?\u003c\/h2\u003e\n\u003cp\u003eKeragen Purple Shampoo and Conditioner is best for anyone dealing with unwanted warmth in light-colored hair.\u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBlonde hair that turns yellow\u003c\/li\u003e\n\u003cli\u003eHighlighted hair with brassy tones\u003c\/li\u003e\n\u003cli\u003eSilver hair that looks warmer\u003c\/li\u003e\n\u003cli\u003eGray hair with unwanted yellow tones\u003c\/li\u003e\n\u003cli\u003eBleached hair between salon visits\u003c\/li\u003e\n\u003cli\u003eCool blonde hair that needs tone maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eMay Not Be Necessary For:\u003c\/h3\u003e\n\u003cp\u003eIf your hair is naturally dark and you do not have blonde, gray, silver, or highlighted sections, a purple toning system may not provide the same benefit.\u003c\/p\u003e\n\u003ch2\u003eMaintain Blonde Hair Between Salon Visits\u003c\/h2\u003e\n\u003cp\u003eSalon color can look different as time passes. Washing, styling, environmental exposure, and natural fading can all affect the appearance of colored hair.\u003c\/p\u003e\n\u003cp\u003eAdding a \u003cstrong\u003epurple shampoo and conditioner\u003c\/strong\u003e to your weekly routine gives blonde and highlighted hair a simple way to maintain cooler-looking tones between appointments.\u003c\/p\u003e","brand":"Keragen","offers":[{"title":"Shampoo","offer_id":47600379855018,"sku":"K01-36440_X1","price":18.54,"currency_code":"USD","in_stock":true},{"title":"Conditioner","offer_id":47600379887786,"sku":"K01-36441_X1","price":18.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/5429\/7514\/files\/51C5vQ5xj8L_ae9417be-4d9d-4665-adfe-01659b83d626.jpg?v=1782882686","url":"https:\/\/keragensmooth.com\/products\/keragen-purple-shampoo-and-conditioner","provider":"Keragen","version":"1.0","type":"link"}