If your hair fights you every morning — hours of blow-drying, flat-ironing, and it still frizzes the second you step outside — Forte is built for exactly that hair. It's our strongest smoothing treatment, formulated with keratin and collagen to work into coarse, curly, and resistant strands that gentler treatments can't reach.
One application smooths and controls frizz for up to 12 weeks, cutting a two-hour styling routine down to minutes. Forte does have a stronger scent during application than our Formaldehyde-Free line — work in a ventilated space, and if fumes are a dealbreaker, our Formaldehyde-Free Treatment is built for exactly that instead.
Best for: coarse, curly, or chemically resistant hair. Pair with Clarifying Shampoo before treatment and Smoothing Shampoo & Conditioner after, to protect your results.
Our team will ship your order within 2 business days. The time it takes to receive your order depends on the shipping method chosen at checkout.
We hope you to love it, but if you need to make a return, breathe easy. Returns are always free and can be done in person or by mail.
